Designing a Postcard That's Cut Out for Success

 

Snelling Professional Services has been connecting great companies with great employment candidates for 50 years. At the end of 2006, Mark Ryan, Vice President and co-owner of Snelling’s Littleton operation came to O’Connor Graphic Design looking for a hand diversifying their client base.

 

“In our Littleton office, we specialize in providing executive-level staffing solutions to companies in several fields, but especially financial and professional services,” Ryan said. “We knew we wanted to reach out to decision makers in a wide range of industries, and after consulting with Priscilla, we decided that a postcard would give us the most impact for our marketing budget.

 

“Priscilla is very thorough and had a lot of creative ideas. We were really happy with the design generally, and especially the clip-out section with the phone numbers for the ski resorts. It emphasized our credibility in an interesting way, highlighting how in tune we are with the interests and needs of our Colorado clients and candidates.”

 

“I was really excited that Mark wanted to try something fun,” O’Connor says, “because I knew that it would be a great way to help the recipient remember Snelling’s information. Every time they took out their little card with the ski resorts on it, they’d see where they got it. They’d be thinking of Snelling all winter long, and appreciating what a thoughtful resource Mark and the whole staff is.”

"It was especially important to adhere to the company's graphic standards for the logo and colors, because of their recent name and slogan change." 12/06