Logo Design | Business Cards | Stationery/Letterhead
Your corporate identity is more than just the sign on your door (although that’s part of it). A powerful corporate identity says to the world, "This is what we’re all about. This is who we are and why we’re here."
The Swoosh. The Golden Arches. The Apple. A few strokes of color, a bold idea. Chances are, you can see all of these icons in your mind right now, and we’ll bet you know what companies they represent.
Your company’s logo may be your most powerful marketing tool and should be on everything related to your company, from the sign on the door, to the brochure you just sent out, to the internal newsletter you use to keep your staff on the same page.
It is your business fingerprint.
Your logo should be simple enough to commit to memory, yet send a quick visual message to your customers. A logo can present intangible feelings like strength or character, or include a symbol relating to your business or service, like an envelope or a mouse.
Your business card might be the most underrated, yet powerful marketing and prospecting tool in your arsenal.
It’s probably your “first contact,” and it’s the one your clients will be looking at again and again when they pick up the phone to call you, or sit down at their computer to email you. So it needs to be eye-catching, memorable, and consistent with your corporate image and marketing message.
Whether you’re re-inventing your corporate identity or building it from scratch, you’re taking a big risk. Maybe you’re putting your life savings on the line. Or your company’s reputation. Either way, it’s the little things that inspire confidence, and a professional looking business card is often the first indication to your prospects and clients that you’re in it for the long haul: that you mean business.
A well-designed business card will inspire the confidence you need to be successful. The confidence to present your card with pride and say “Call me. Let’s do business.”
Remember, your business identity doesn’t end with your logo and business card. To send a polished, professional message, your look should extend to your written correspondence as well—even your email. Letters, statements and invoices printed on your custom letterhead and mailed in matching envelopes make a polished, positive impression every time. A presentation bound with a custom cover says to your clients, “Trust me. I’ve taken care of every detail.”
Let O’Connor Graphic Design’s custom stationery be the finishing touch to your business identity.