Brochures | Postcards | Flyers & Newsletters | Invitations | Catalogs

Paper never goes out of style.

Your corporate identity is more than just the sign on your door (although that’s part of it).
A powerful corporate identity says to the world, "This is what we’re all about. This is who
we are and why we’re here."

With the advent of the Internet era, more and more marketing messages are offered online and through email. Digital marketing is efficient and cheap.

But remember, paper never goes out of style. Your clients and prospects will have more confidence in printed materials than electronic messages. They’ll appreciate something they can hold in their hands: something classy. Substantial. A permanent reminder of the impact you’ve had on their bottom line.

O’Connor Graphic Design will ensure that your marketing campaign’s is worth holding on to.

Brochure Design

Go beyond trifolds.

A great brochure can serve almost any purpose. Need to announce new services? Detail an upcoming event? Provide general information on your company? You need a brochure.

Portable enough to go into your briefcase or glove compartment, but long enough to explain your products and services, a brochure may be the handiest, most versatile marketing piece your company has. Think of it as a combination of your business card and your elevator speech.

So when a new business opportunity arises, be prepared. A black and white copy of a flyer just isn’t going to do the job. Instead, hand over a professionally designed and produced full color-brochure.

And remember, in today’s dynamic marketing environment, you don’t have to limit yourself to a tri-fold. O’Connor Graphic Design will help you combine persuasive content and creative design into a message that will make a great impression.

Postcard and Direct Mail Design

Make your mark in the mail.

Postcards are a great marketing tool because they can serve many purposes, they are fairly inexpensive to print, and often they’re cheaper to send than mailing a letter. Postcards are also handy for consumers because they easily get put on the refrigerator, filing cabinet, bulletin board or cubicle. Some postcards are so catchy, they are kept well beyond their intended use.

If you have a message to get out, try a postcard or direct mail piece! They’re fun to design and offer a lot of flexibility.

Flyer and Newsletter Design

Get the word out.

When you have a special promotion, want to spotlight your favorite clients, make an announcement or spread some company news, use a flyer or a print newsletter to get the word out.

Keeping flyers and newsletters handy in your reception area turns marketing downtime into an opportunity to reach customers as they wait. News and information about aspects of your business that go beyond your services and products will remind your clients that you’re not just selling widgets, but that you’re a trusted resource.

Place flyers and newsletters in your marketing kits to present a more three dimensional picture of your business. Send them regularly to your mailing list to keep your name in front of them and to remind them how much they’ve come to depend, on your services, information, and availability.

Invitation Design

Want to make your RSVPs feel like VIPs?

Let O’Connor Graphic Design create excitement for your special event.

We’ll design an invitation that fits the mood of your event. Whether it’s casual or elegant, a serious occasion, or just for fun, we’ll get you the RSVPs you need to make your event a success. And remember,
O’Connor Graphic Design will also work with you to create an Evite to streamline your event-planning process.

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Magazine, Menu and Catalog Design

More show, more tell... than a brochure.

Multi-page publications like magazines, menus and catalogs tell a story about the products your company has to offer. A well put-together publication creates excitement in your customers and makes it easy for them to act on that excitement by making purchases.

Here are a few tips to keep in mind when thinking about your next publication design:

* The catalog, magazine, or menu should be organized to help customers find the items they want quickly.
* Great photos are a must: consumers will look at photos before reading captions and may make their purchasing decisions based on the photo alone, so don’t skimp with cheap or amateurish photos.
* Captions should be short, simple and direct: your customers’ time is as valuable as yours. Don’t make them spend it reading a lot of bloated copy.
* Make it as easy as possible for your customers to order the items or get the information they want.

Remember, producing a multi-page publication is very time intensive and a lot of hard work, but the potential payoff for your business is huge. Let O’Connor Graphic Design create your publication and the orders will start rolling in.

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