Corporate (Business) Identity
You need to make a good first impression. And a second. And a third.
Your corporate identity is more than just the sign on your door (although that’s part of it). A powerful corporate identity says to the world this is what we’re all about. This is who we are and why we’re here.
• It’s your company’s name, typeface, advertising and slogan.
• It’s the colors on your logo, your letterhead—even your carpet and walls.
• It’s how your business is perceived by your customers, your competition, and the public.
• It’s the values, goals and sense of individuality that differentiates your company from the competitors.